An aging population of Baby Boomers has amplified concerns for eye health. While vision impairment can affect any part of the population, many eye problems such as macular degeneration and cataracts are connected to age. The Natural Marketing Institute (NMI), reported that 31 percent of Baby Boomer respondents in NMI's healthy aging survey said vision. To combat vision problems, many consumers have turned to eye health supplements and vitamins that deliver beneficial ingredients such as lutein, zeaxanthin, lycopene and curcumin. Increased knowledge on the benefits of these supplements paired with an aging population has steadily driven market profits.